Fake news sites have long been used and embraced by online marketers as a highly effective sales tool. You might have seen a fake news site or two before if you've been browsing the Internet and looking for product reviews.
The FTC has recently placed a ban on fake news sites. Here's what to know and what this implies for online marketing.
The most popular signs of a fake news site are whether supposedly legitimate news report video on a product in conjunction with a number of supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the product has been featured on these reputable news sources before, and the sole reason these fake news sites have the ability to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way in which these fake news sites have gotten away with it before simply by using paid advertising to get their product listed on these reputable sites. So if they claim that their product has been featured on CNN, this simply means that they have purchased a banner ad to look on CNN's website
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This is among the major ways which these sites have now been able to sneak under the radar seemingly playing by the rules around this point. However now the FTC has passed a brand new law which forbids the usage of these sites as a marketing tactic. Several consumers were likely feeling betrayed and tricked until enough of these complained to get the Federal Trade Commission's attention.
It won't take very long because of this to pass into other niches. If you've been using these types of sites as your landing pages, it might be time to start looking for other options with regards to marketing your products or services.
The FTC in addition has drop on using outlandish and specific claims or testimonials unless they're absolutely able to be proven. If you've ever visited a fat loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a photo of a slim "after photo" person are just what they're talking about.
Whilst the FTC is tightening its watch over affiliates, you can find still methods to happily coexist and make serious money online through white hat marketing practices. The main element in terms of the FTC is concerned is transparency in marketing.
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