Monday, January 17, 2022

Think you're Working with Imitation News Sites?

Fake news sites have long been used and embraced by online marketers as a highly effective sales tool. You might have seen a fake news site or two before if you've been browsing the Internet and looking for product reviews.

The FTC has recently placed a ban on fake news sites. Here's what to know and what this implies for online marketing.

The most popular signs of a fake news site are whether supposedly legitimate news report video on a product in conjunction with a number of supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the product has been featured on these reputable news sources before, and the sole reason these fake news sites have the ability to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.

The way in which these fake news sites have gotten away with it before simply by using paid advertising to get their product listed on these reputable sites. So if they claim that their product has been featured on CNN, this simply means that they have purchased a banner ad to look on CNN's website
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This is among the major ways which these sites have now been able to sneak under the radar seemingly playing by the rules around this point. However now the FTC has passed a brand new law which forbids the usage of these sites as a marketing tactic. Several consumers were likely feeling betrayed and tricked until enough of these complained to get the Federal Trade Commission's attention.

It won't take very long because of this to pass into other niches. If you've been using these types of sites as your landing pages, it might be time to start looking for other options with regards to marketing your products or services.

The FTC in addition has drop on using outlandish and specific claims or testimonials unless they're absolutely able to be proven. If you've ever visited a fat loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a photo of a slim "after photo" person are just what they're talking about.

Whilst the FTC is tightening its watch over affiliates, you can find still methods to happily coexist and make serious money online through white hat marketing practices. The main element in terms of the FTC is concerned is transparency in marketing.

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Saturday, January 8, 2022

Exactly what points to locate inside a Product Review Site

Product Review websites abound on the net, but they're far from all being equal in regard to honesty and integrity. Many product review sites seem to be unbiased at first glance, but further inspection indicates their true intent: to only promote products favorably, for them to earn money via affiliate links https://www.bandf.ie/.

Here are a few approaches to assess if a website and its owner(s) are only inside it for the cash, or if they give honest truly neutral, consumer-oriented product critiques:

1. Who Runs the Site? An actual review site can have an About/Bio/or Info page that details who owns the website (and oftentimes why they started it.) Too many sites that claim to be 'product review' sites are really run by affiliates posing as "honest" reviewers, when in fact their sole intent would be to only recommend every product they write about https://www.complasinternational.ie/.

2. Do the Reviewers or Site Owners Purchase The Products Themselves? This can be a critical factor for review integrity. Just like scientific studies, there is a strong proclivity towards favorable bias of something if the reviewer didn't buy it himself. The fact a writer pays for the product(s) him or herself speaks volumes about their impartiality and ability to keep objective through the length of the review.

3. Does the Website Review an Array of Products or Only One? A niche site that reviews a number of products is more likely to be neutral and a real review site than a site where only a single product is reviewed. Why would someone go to the trouble of building a website for just one product and then give it an adverse review? Needless to say the review will soon be positive (although at times they may throw in an adverse comment or two to offer the looks to be impartial https://earsense.ie/.)

Single-product-sites are favored by affiliate marketers since the search engines give strong weight to using keywords in the domain name (url title.) So if the item being reviewed is 'Acme List Building Secrets', then utilizing a domain of 'AcmeListBuildingSecretsReview' will usually give that site a higher position in the search engines.

4. Do the Reviewers Have Only Positive Things to Say about the Products They Review? A really neutral product review site can have both positive and negative reviews. If all the reviews on a website are glowing, and every product is endorsed, then there's a great bet that the reviewer is serving their own interests instead of the of the consumer https://www.outsourcesupport.ie/.

5. Does the Review Headline Utilize the Word 'Scam'? This can be a classic tactic employed by many unscrupulous reviewers to make use of keywords in the title along with to offer the looks of shoring up the trust factor. A sample headline might read, "Is Acme List Building Secrets a Scam?" - because it utilizes the keyword phrase in the title, along with that phrase will mirror what people key in the search box when they have questions in regards to a product.